LONDON, Great Britain – WTA CEO Steve Simon joins the WTA Insider podcast after a busy week of meetings in London to discuss the future of the tour and the changes coming down the pipeline. In particular, Simon breaks down the current discussion surrounding a possible change in the tour’s current circuit structure, the future state of the WTA’s broadcast and content business, and his vision for a tour that continues to push forward and grow to become a worldwide sporting power.

On his vision for the circuit structure:

“What I would like to see is a tour that provides clarity, which I’m not sure we have today. I’m not sure a lot of our fans know the difference between an International series event and a Premier series event. I would like to have a system where every event has a purpose and a meaning. Then we can begin to storytell from it and take our fans on tour for a year and understand why this event is happening and the relevance of it, and the relevance of the athletes, as opposed to being a faceless event, which I’m afraid happens too often.”

On the current state of the WTA broadcast business:

“I think it’s an exciting time because in 2017 we are embarking on a new broadcast agreement. The basis for this agreement is that we will now be producing every main draw singles match played, and every semifinal and doubles final played. So we’re going to go from producing approximately 800 matches a year to over 2,000, which is a significant jump. Through our partnership with Perform we will now have a global audience going into 2017 at record levels that we have never seen before. We’ll be entering the market at nearly 400 million people in our audience universe right away.”

On his desire to expand the tour’s competitive landscape:

“We’re very proud that we’re the No.1 professional women’s league and I think it’s well deserved. You don’t become No.1 because you didn’t produce and you should take a lot of pride in that. The next step from that from my perspective is we want to not just be the No.1 women’s professional tour, we want to compete with professional sports. What that means is that we’re now drawing the audience levels that are similar to other professional sports, and we need to grow our audience levels. They’re not at the levels that I want them to be at.”

On the state of play:

“We are in a transition now. We have Serena in the argument as one of the best players to ever play this game and other great champions that are with us. But when I look at what’s coming I’m just very excited about it. We can see the transition happening. We can see it in the results. Every week this year we’ve seen a lot of upsets. Well those upsets are consistently this new era coming through and challenging the existing stars and that’s very healthy.”

Subscribe to the podcast on iTunes, Stitcher, TuneIn or on any podcast app of your choice to ensure you never miss an episode when they go live. Reviews are always helpful, so if you like what you’ve heard so far, leave us one. You can also get new episode alerts by following us on Twitter @WTA_Insider.