WTA CEO Steve Simon spoke at length about the importance of SAP’s analytic advancements on the company’s CEO Live Page.

“Running SAP HANA is definitely making it easier for fans to enjoy us,” said Simon. “It’s giving them the in-depth background information that they’re looking for. No longer is the fan just looking for pictures; they’re looking for the story behind the pictures, and SAP is helping us provide that.

“The goal of the WTA, which is currently the number one women’s professional sports league in the world, is not just to be the number one women’s sports league in the world, but to be competitive with all sports. Our partnership with SAP is going to allow us to build audience because of the stories that we’re able to tell, and thus be competitive in that marketplace.”

Click here to hear more from Simon in the full video as part of SAP’s Live Business Leaders series.