When Serena Williams dons the Team USA colors for the fourth time in her illustrious career, she won’t only be playing for herself.

“You’re playing for your country, and you become really proud to be where you’re from,” she says in a new advertisement made by Mini USA.

The campaign, called “Defy Labels,” allows Serena to tell the story of growing up as a young girl in Compton, California, and how she went on to become one of the greatest tennis players the world has ever known.

“If I was talking to the kids in Compton, I would tell them that no one can define you, no one can put a label on you.

“No one can say, ‘This is what you’re supposed to do,’ and when you think of all the Olympic athletes, they are really doing something that is beyond everything that they should have done – having the chance to win a gold medal and compete against the best of the best across the globe.”

Posted on Serena’s official Facebook page, check out the full video right here on wtatennis.com: