A new UK-wide campaign to promote gender equality in tennis has just launched – and coach and former Great Britain Fed Cup captain Judy Murray is right behind it.

Murray, a strong supporter of women in tennis, is running ‘She Rallies’ in partnership with the Lawn Tennis Association, which aims to encourage more girls into tennis by providing more female coaches.

Girl gang. Me and my #SheRallies ambassadors after long day training at @DavidLloydUK Shady Lane. Thats not a typo ? pic.twitter.com/LKlfhrZpLy

— judy murray (@JudyMurray) February 4, 2017

The project launched last weekend with a conference in Birmingham attended by key figures from sport and business – and Murray urged them to get behind the scheme’s objectives.

@BritishTennis SE #SheRallies Ambassadors with Queen Bee @JudyMurray at the helm!! “Be the change you want to be” – we're ready ??? pic.twitter.com/w5QDTTGAur

— Jo Ward (@Jo_Ward33) February 6, 2017

“We have now trained a team of female ambassadors to go out and empower women and girls to play, compete and deliver tennis,” Murray told the audience.

“This is our first step to addressing the gender imbalance in our sport.”