ATP And Nestlé Skin Health's Daylong Announce Exclusive Global Sun Care Partnership

The ATP and Nestlé Skin Health announced today a new global partnership which sees Daylong, one of Nestlé Skin Health’s leading science-based consumer brands, become the official sun care brand of the ATP World Tour for a two-year period beginning in 2016.

“Tennis is a sport which follows the sun and players are increasingly aware of the potential damage to their skin,” said Todd Ellenbecker, Vice President of ATP Medical Services. “Beyond the players, there are approximately 4.5 million fans who attend ATP World Tour events every year, with significant exposure to the sun. We are delighted to initiate such a meaningful partnership with a truly authoritative sun care brand.”

“The Daylong brand perfectly meets the needs of tennis players, who spend a tremendous number of hours on court and absolutely need an effective and reliable way to protect their skin,” said Peter Sonnekus-Williams, Chief Marketing Officer of Nestlé Skin Health Consumer. “Such level of sun exposure can lead not only to sunburn but premature aging as well as an increased risk of skin cancer. I am truly convinced that Daylong is the high performance sun care brand they need. This partnership is also a perfect fit with Nestlé Skin Health’s consumer strategy, which is to bring science-based solutions to the broader skin health market in order to enhance people’s quality of life.”

A number of ATP players, such as Philipp Kohlschreiber, already use the Daylong brand to keep their skin healthy. “I know I really have to get my skin protected from the sun while I spend hours on the court every day,” said Kohlschreiber. “And I need a reliable and convenient product to do so. The Daylong product range is just perfect. It is sweat-and water-resistant, as well as quickly absorbed.”

Already present at ATP World Tour events in Sydney, Buenos Aires, Rio de Janeiro and Dubai, the Daylong brand will be featured at several more tournaments in 2016, including Geneva the week prior to Roland Garros, as well as the grass-court tournament in Halle.