Berrettini named PIF’s new tennis ambassador
Matteo Berrettini will represent Public Investment Fund (PIF) as its new tennis ambassador, both parties announced on Monday.
The Italian star will aim to support PIF’s mission of elevating the game, nurturing young talent and creating opportunities at all levels.
[ATP APP]“I think it’s something that goes beyond tennis and not just my tennis career, but makes tennis and other sports bigger and better and more accessible to all the people around the world,” the 28-year-old said in an Instagram video.
“As a PIF ambassador, one of my roles is to inspire the next generation, the youth, the kids. Together with PIF, I’m going to be able to do that and this is one of the greatest things that I can do.”
Berrettini, 28, is a 10-time tour-level titlist. This season alone, he earned three titles, lifting trophies in Marrakech, Gstaad and Kitzbühel. Berrettini was named the 2024 ATP Comeback Player of the Year. The 2021 Wimbledon finalist has been as high as No. 6 in the PIF ATP Rankings.
Earlier this year, ATP and PIF unveiled a multi-year strategic partnership, signifying a shared commitment to enhance global tennis. The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.
[NEWSLETTER FORM]