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Fans Join The CO2 Fight At The 2023 Nitto ATP Finals

  • Posted: Nov 17, 2023

Fans Join The CO2 Fight At The 2023 Nitto ATP Finals

Nitto Booth in event’s Fan Village engages fans on important topic

There is a celebration of sustainability on show this year at the Nitto ATP Finals in Turin.

At the Pala Alpitour’s Fan Village, visitors can find out about title sponsor Nitto’s initiatives when it comes to promoting environmental causes and reducing CO2 emissions. Interactive games, a quiz and participation prizes are on offer to help engage fans with one of the most important topics of our time.

“Things like this help raise awareness for this topic with people who might not think about it much or aren’t aware of it,” said tennis fan Sandra Müller from Germany, whose favourite players are Carlos Alcaraz and Stefanos Tsitsipas. “It helps include more people in the theme of sustainability.”

Fans at the Nitto Booth in the Pala Alpitour Fan Village

Fans play a ‘BATAK’ game at the Nitto Booth in the Pala Alpitour’s Fan Village. Photo Credit: Nitto/Siobhan Hennessy.

As well as an opportunity to take a photo with a replica of the Nitto ATP Finals trophy, visitors to the Nitto Booth can participate in a survey about Nitto, get a Nitto ATP Finals logo face sticker made from the company’s skin-friendly adhesive, and play a ‘BATAK’ reflective game, where they have to hit buttons to simulate the collection of CO2. Participants then receive tokens, which can be exchanged for a prize from a ‘Giant Gacha’ gumball machine.

Fans visiting the Nitto Booth can also learn more about the Nitto ATP Finals Torino Green Project, which aims to offset CO2 emissions in the City of Turin, while supporting the development and regeneration of green spaces around the city.

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It is not just in the Fan Village where sustainable living is being promoted on the Pala Alpitour site. Nitto’s ‘Internet of Things’ Garbage Bins are being used, for the third consecutive year, to demonstrate an innovative system of waste separation. Nitto has also donated 6,000 paper napkins, made from its exclusive plastic-free compostable material, for use across the tournament site.

“I think it’s great that we are looking into this because we have not always heard so much about this as a concern with sporting events like this,” said Kimberley Yap, a visiting fan from Malaysia. “So I think it is great that Nitto is doing this.”

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ATP & Dunlop Serve Up Extended Global Partnership Through 2028

  • Posted: Nov 17, 2023

ATP & Dunlop Serve Up Extended Global Partnership Through 2028

Dunlop will continue as the Official Ball of the ATP Tour

ATP and Dunlop are proud to announce the extension of their global partnership, through 2028.

Dunlop will continue as the Official Ball of the ATP Tour, a designation the Japanese brand has held since 2019. Dunlop has established itself as the No. 1 ball on the ATP Tour, with close to half of all tournaments proudly playing with Dunlop. Events include the Nitto ATP Finals, Next Gen ATP Finals presented by NEOM, and four ATP Masters 1000 events.

The extension will also see Dunlop become the Official Racket and Official Tennis Accessories (non-exclusive) of the ATP Tour. The brand will develop a dedicated ATP product line, including strings, grips, dampeners and racket bags, plus a special fan edition of the Dunlop FX racket as used by ATP Tour pro Jack Draper.

In parallel with continuous product testing and innovation, the partners will focus on advancing sustainability in tennis. Dunlop is currently developing eco-friendly materials for its tennis balls, increasing the use of recycled materials and reducing plastic in packaging – impacting resource consumption and waste on the ATP Tour and for millions of recreational players worldwide. This sustainability focus aligns with the ATP Serves mission and commitments under UN Sports for Climate Action.

Massimo Calvelli, ATP CEO, said: “Tennis balls are at the very core of our game. The Dunlop ATP ball is a consistent top-quality product, backed by continuous R&D, which allows our players to perform at their best. We’re thrilled to build on our successful partnership with Dunlop and to continue innovating together. Our joint reach across all levels of the game has huge potential to positively impact players and the planet.”

Ken Yamamoto, Head of Racket Sports Business, Dunlop/Sumitomo Rubber Industries, said: “With 100 years of experience making the highest quality tennis balls, we know what it takes to produce a tennis ball that players can rely on. Dunlop has been dedicated to research, development and listening to player feedback to ensure the very best for all players and tournaments. It is a great honour for Dunlop to be partnered with the ATP Tour, who we share so many core values with. We’re excited to continue our partnership and build on our sustainability focus, supporting current and future generations in the sport that we love.”

The extended partnership builds on a long-shared heritage in tennis. In 2022, the ATP celebrated its 50th Anniversary, while Dunlop boasts more than 100 years of producing top quality sporting equipment.

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Sweden's 'Good to Great' Academy Welcomes ATP Challenger Tour

  • Posted: Nov 17, 2023

Sweden’s ‘Good to Great’ Academy Welcomes ATP Challenger Tour

Tournament director is former World No. 2 Magnus Norman

The ATP Challenger Tour prides itself in being a springboard for young stars seeking to develop their talent as they chase ranking points, prize money and a chance to make it to the biggest stages of the sport.

A prime example is the latest destination of the globetrotting circuit: Danderyd, Sweden, a municipality north of Stockholm where 18-year-olds Jakub Mensik and Alexander Blockx are among those in the quarter-finals of this week’s Good to Great Challenger.

Next Gen ATP Finals qualifier Flavio Cobolli and last year’s champion of the 21-and-under event, Brandon Nakashima, are also in the last eight of the Challenger 75 event held at the prestigious Good to Great Tennis Academy, spearheaded by Nicklas Kulti, Mikael Tillstrom and tournament director Magnus Norman.

The Danderyd Challenger is the first event in Sweden at that level since 2018 (Bastad), marking the 46th country to host an ATP Challenger Tour tournament this season. Norman hopes they can be a mainstay.

“This is really important for Swedish tennis, this is something that has been needed for many, many years,” Norman told ATPTour.com. “Our goal first and foremost is to establish this Challenger in the calendar so players know during the end of the season, there is a Challenger in Sweden. Our vision is to create and start a few more Challengers in the region.”


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The Good to Great Tennis Academy, which has worked with ATP stars such as Stan Wawrinka and Gael Monfils, opened a state-of-the-art facility in 2018 featuring seven indoor courts, five outdoor clay courts, an outdoor hard court, restaurant, performance centre, medical centre and lodging for players.

The organisation and facilities of the Danderyd Challenger make it an attractive event for players.

“Whatever we do, we try and make it good for the players and coaches. So far, we are really happy with the week,” Norman said. “We wanted to make a good week where players can have a great week with a lot of practice courts, balls, towels, everything like that should not be an issue. We have hitting partners on site. What the players and coaches need is to be able to work.

“We have received some good reviews from players because we have three practice courts on site with the exact same surface, a good players lounge, a medical team with physios and massage therapy. We take pride in doing a good tournament. We have had some good help from the ATP 250 event organization in Bastad. The people that run that tournament are helping us here which has helped enormously.”

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Proud Rune Eager To Continue Learning Process After Turin Exit

  • Posted: Nov 17, 2023

Proud Rune Eager To Continue Learning Process After Turin Exit

Dane eliminated with defeat to Sinner

Holger Rune suffered his second three-set loss of the Nitto ATP Finals on Thursday against Jannik Sinner, the 6-2, 5-7, 6-4 defeat ending his Turin debut in the group stage. While the Dane rued his missed break point late in the final set, he remained grounded post-match, offering a positive perspective on his year as a whole.

“I had a good season. When you finish in the top eight, you can be proud of yourself,” said the Dane, who travelled to Turin as an alternate in 2022. 

“I think that I could have done some things better this year — actually, a lot of things. That’s how it is. It’s a learning process. Next year I’m going to try to learn from this year… It’s a good experience to be at this level.”

Discussing his first Lexus ATP Head2Head loss in three meetings against Sinner, Rune said he felt the pressure knowing that he needed a win to advance to the semi-finals.

“Obviously he played very free. This match, he had absolutely nothing to lose,” said the Dane, noting that Sinner’s progress to the knockout rounds was secured before the match. “That probably put down his nerves a little bit. Who knows. But yeah, again, there was obviously a lot of pressure on me in this match. I tried to handle it as well as I could. I was close, but not enough.”

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While he wished the remaining competitors luck in the final days of the Nitto ATP Finals, Rune is already thinking about his pre-season plans.

“I’m going to try to get over it as fast as possible,” he said of his defeat. “Obviously there’s no more matches this season. It’s finished. It’s done. There’s no need to worry about anything… I’m just going to take some rest and start my pre-season.”

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Home Hope Sinner Sinks Rune, Tops Group In Turin

  • Posted: Nov 17, 2023

Home Hope Sinner Sinks Rune, Tops Group In Turin

Djokovic also advances to semi-finals from Green Group

Jannik Sinner’s Nitto ATP Finals charge has taken him all the way to the top of Green Group in Turin.

The home favourite wrapped a perfect round-robin stage at the prestigious season finale on Thursday by downing Holger Rune 6-2, 5-7, 6-4. In doing so, he also ensured that six-time champion and World No. 1 Novak Djokovic progressed to the semi-finals alongside him.

Sinner backed up his opening wins against Stefanos Tsitsipas and Djokovic with a courageous third performance of the week inside the Pala Alpitour, converting two of four break points he earned to register a two-hour, 33-minute triumph in a match that swung back and forth.

“For me it was really important, resetting after the good win against Novak,” said Sinner. “I never won against [Rune], so I really tried my best. I started off really well. In the second, he served better, he moved better, so it was a much more even match. The third set could have gone his way. At 4-3 I saved a break point. It was a little bit of a roller coaster today, but obviously really happy and happy to be in the semis.”

Sinner looked the more comfortable player for the first set and a half of the match but his movement appeared compromised by an apparent back concern from midway through the second set. Holding firm, the Italian took the match deep into the deciding set and rode the raucous support from the stands to clinch his first win against Rune in three Lexus ATP Head2Head meetings between the two.

Now 60-14 for the 2023 season, Sinner is two matches away from winning five tour-level tournaments in a single year for the first time. The 22-year-old, who became champion in Montpellier, Beijing, Toronto and Vienna this season, is the first Italian to advance to the singles semi-finals in the 54-year history of the Nitto ATP Finals.

“It means for sure more doing it here in Italy, in Turin, a special place, special tournament,” said Sinner of earning his milestone 60th win — the most for an Italian man in the Open Era. “I’m very happy that I have the chance to have at least two more matches. Hopefully I can finish the year in a good way. I think it’s going in the right direction, and let’s see what’s coming.”

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Roared on by the vocal Italian support, Sinner made a rapid start in his bid to maintain his perfect run in Turin. He opened a 4-0 lead by being clinical every time he went on the attack, and he ultimately powered nine winners past the unsettled Rune en route to the opening set.

In need of a fast turnaround, the World No. 8 Rune, who would have topped the group himself and eliminated Djokovic by beating Sinner, dug deep to work through his early struggles. The Dane received treatment on his right knee from the physio at 3-2 in the second set but that did not prevent him raising his level and taking command as Sinner began to clutch his back inbetween points.

Rune made his move at 6-5 in the second set, capitalising on a wayward service game from Sinner to level the match and carry significant momentum into the decider. What transpired was a tense third set in which both players fended off break points. Appearing to move freely again, it was Sinner who took his chance in style, dropping a stunning backhand volley over the net at 4-4, 30/40 for an ultimately decisive break.

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Alcaraz & Learning The Lessons Of Defeat From His First Medvedev Clash

  • Posted: Nov 17, 2023

Alcaraz & Learning The Lessons Of Defeat From His First Medvedev Clash

Spaniard first faced Friday’s opponent at Wimbledon in 2021

Editor’s note: This story was translated from ATPTour.com/es

Daniil Medvedev was one of the first elite opponents Carlos Alcaraz crossed paths with. The Spaniard faced Medvedev in the second round at Wimbledon in 2021, when the then-18-year-old Spaniard had only ever played against one opponent from the Top 5 of the Pepperstone ATP Rankings (Rafael Nadal, in Madrid, earlier that season).

Despite bowing out to Medvedev that day at the grass-court Grand Slam, Alcaraz left London feeling he had taken giant strides in his learning process.

On Friday, Alcaraz and Medvedev are due to clash at the Nitto ATP Finals in a match that is decisive for the Spaniard — a win will be enough to take him to the semifinals, while his opponent has already progressed thanks to his victory over Alexander Zverev on Wednesday night.

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It is barely two years since their first clash at Wimbledon, but life has changed hugely for the 20-year-old Alcaraz. Among his many achievements, he became the youngest World No. 1 in history and now has two Grand Slam titles to his name (Wimbledon and the US Open), as well as four ATP Masters 1000 crowns.

The lessons from that battle against one of the best in the world On Wimbledon’s No. 1 Court provided the Murcia native a huge boost. He quickly learned and put into practice exactly what he needed to improve.

“I have to learn to be more consistent because the good players play every point the same, at a very high intensity, and I have ups and downs,” said Alcaraz said following his defeat to Medvedev. “Before going out on court I was calm, but when I stepped out, I got more nervous than normal. I found it difficult to deal with those nerves in the first games.

“At the end of the day, everything makes you nervous and that’s what happened to me. This is part of the learning process. Playing in that kind of stadium is an experience you have to have. Playing here is a giant step I have taken in my process. It will really help me in the future and next time I play I’ll be able to focus differently. I will already know what it is to go through this, and I’ll know how to control my nerves.”

“He’s an incredible player,” said an impressed Medvedev after the match. “I’m sure Carlos will soon be in the Top 10. He’s a very special player who is playing his first matches in Grand Slams and winning in Australia and at Roland Garros… I didn’t win a single match in my first Grand Slam.”

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Medvedev was not wrong: Alcaraz’s rise was rapid and, after his rise into the Top 10 of the Pepperstone ATP Rankings in April 2022, he quickly became a contender at all of the biggest events on Tour.

The next time Alcaraz and Medvedev were on opposite sides of a net, the Spaniard was the World No. 1 and had a Grand Slam title under his belt (the 2022 US Open). It came this year, in the final of the BNP Paribas Open in Indian Wells. Alcaraz beat Medvedev with a masterclass in tactical tennis. The same thing happened in the semi-finals at Wimbledon, where the Spaniard cruised to another straight-sets win before going on to beat Novak Djokovic for the title.

However, the story would not be complete without Medvedev reaping his revenge, and he did just that in the next chapter of their rivalry, in the semi-finals of the US Open in September. There, the current No. 3 in the Pepperstone ATP Rankings took the spoils after four sets to level the pair’s Lexus ATP Head2Head series at 2-2.

With both players firmly established among the elite, and without the differences that separated them when they first met at Wimbledon in 2021, who will take the win on Friday at Turin’s Pala Alpitour?

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'Win & In' For Alcaraz Against Medvedev

  • Posted: Nov 16, 2023

‘Win & In’ For Alcaraz Against Medvedev

Rublev meets Zverev in evening session

The final day of group play at the Nitto ATP Finals will determine who joins Daniil Medvedev in advancing out of the Red Group. The third seed, already through to the Turin semi-finals with a 2-0 record, will meet Carlos Alcaraz in the afternoon before Alexander Zverev takes on Andrey Rublev in the evening.

With Alcaraz able to seal his semi-final place with a win, Zverev will be rooting for Medvedev in the hopes that his own qualification hopes are still alive when he takes the court.

[2] Carlos Alcaraz (ESP) vs. [3] Daniil Medvedev

Alcaraz earned his first career Nitto ATP Finals win by beating Andrey Rublev on Wednesday, improving to 1-1 in his Turin debut. Coupled with Medvedev’s straight-sets win against Zverev, that result put the Spaniard’s fate firmly in his own hands.

If Alcaraz can avenge his US Open semi-final defeat to Medvedev on Friday, the 20-year-old will join the third seed in the knockout rounds. 

“I will have to approach it differently,” Alcaraz said of his mentality and tactics, referring back to their New York meeting. “Medvedev is one of the best players in the world… You have to play very well tactically, be patient and aggressive at the same time. It’s very difficult to beat him. You have to wait for the opportunity, but run and be calm, and get five or six shots in per point until the chance comes, while being aware that often it won’t.”

Alcaraz has beaten Medvedev twice this season — in the Indian Wells final and the Wimbledon semis — but their Lexus ATP Head2Head record stands at 2-2. While Medvedev is already through to the semis, he is eager to edge ahead in the budding rivalry to build his momentum ahead of the weekend.

“I’m going to try my best to play Carlos,” said Medvedev, who will be playing for significant Pepperstone ATP Rankings points and prize money. “The moment you relax and say to yourself, ‘Maybe this match I can go easier,’ you can lose all the rhythm. That’s how tennis is.”

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While Medvedev has steadily shown a high level in Turin, Alcaraz did not find his best tennis until his second match, after an opening loss to Zverev. Medvedev noticed the Spaniard’s improvement and is expecting more of the same in their matchup. But there is one key factor that could play to his advantage at the Pala Alpitour.

“Here [on the fast court], there is an opportunity,” Medvedev said. “You can serve aces against him like Sascha did. So I need to play fast. I need to make winners before he does it.”

While this matchup between one of the steadiest players on the ATP Tour and one of the game’s most electric stars promises an intriguing juxtaposition of styles, Medvedvev’s comments suggest he won’t be content to grind away from the baseline for too long.

[5] Andrey Rublev vs. [7] Alexander Zverev (GER)

Alexander Zverev has won the Nitto ATP Finals twice, in 2018 and 2021. On both of those occasions, he lost his second round-robin match before bouncing back to claim the crown.

“That obviously gives me hope,” said the German, who enters Friday’s play at 1-1. But his hopes are also resting on Medvedev’s ability to defeat Alcaraz, and Zverev said he will be the third seed’s “No. 1 fan” on Friday.

When he takes the court himself, he’ll strive to play at a similar level to his Wednesday showing against Medvedev — but with better poise in the clutch moments. 

“It’s frustrating because I think the tennis that I played maybe deserved more than losing in straight sets in a way,” he said after the pair’s sixth Lexus ATP Head2Head meeting of the season. The German was in a strong position in both sets of a 7-6(7), 6-4 loss, but made crucial errors late in each frame as Medvedev surged.

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Rublev has also endured a frustrating campaign following his semi-final run last year in Turin. But the fifth seed is assured of finishing the season at a career-high Pepperstone ATP Ranking of World No. 5 based on other results at the event. Now he has a chance to finish his season on a high note against Zverev.

While the German leads the pair’s Lexus ATP Head2Head series 5-3, Rublev has won their past three meetings — all this season, in Dubai, Bastad and Vienna.

High Stakes In Koolhof/Skupski vs. Bopanna/Ebden Matchup

Second seeds Wesley Koolhof and Neal Skupski will face third seeds Rohan Bopanna and Matthew Ebden in what essentially amounts to a quarter-final, with the victor set to progress to the semis along with group-winners Rajeev Ram and Joe Salisbury.

Ram/Salisbury have made the perfect start to their Turin title defence and have clinched first place in the Red Group with their 2-0 record. They will meet Aussies (and Australian Open champions) Rinky Hijikata and Jason Kubler on Friday evening.

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Granollers/Zeballos Complete Perfect Group Stage In Turin

  • Posted: Nov 16, 2023

Granollers/Zeballos Complete Perfect Group Stage In Turin

Fifth-seeded duo eases past Gonzalez/Molteni

Marcel Granollers and Horacio Zeballos maintained their perfect start at the 2023 Nitto ATP Finals with a 6-3, 6-4 triumph against Maximo Gonzalez and Andres Molteni on Thursday in Turin.

The Spanish-Argentine pair Granollers and Zeballos notched a break in each set to wrap an 84-minute win and ensure they will finish at the top of Red Group with a 3-0 record. They will now prepare for their third Nitto ATP Finals semi-final as a team, having also reached that stage in 2020 (in London) and 2021 (in Turin).

The win also kept alive Granollers and Zeballos’ hopes of clinching the Year-End ATP Doubles No. 1 presented by Pepperstone honour for the first time. The pair is currently fifth in the Pepperstone ATP Live Doubles Teams Rankings, but can jump to a first-place finish by lifting the Nitto ATP Finals trophy for the first time as a team.

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Santiago Gonzalez and Edouard Roger-Vasselin advanced from Red Group in second position after they saved a match point before downing top seeds Ivan Dodig and Austin Krajicek 6-4, 3-6, 15-13 earlier on Thursday.

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Dialling In From Deep: Can Medvedev Counter Alcaraz Net Charge In Turin?

  • Posted: Nov 16, 2023

Dialling In From Deep: Can Medvedev Counter Alcaraz Net Charge In Turin?

Pair meets on Friday afternoon at Nitto ATP Finals In Turin

If a long tried-and-tested approach does not seem to be working, do you stick with it, or twist?

That could have been the dilemma for Daniil Medvedev earlier this year after he fell to consecutive heavy defeats against Carlos Alcaraz in Indian Wells and at Wimbledon, respectively. Medvedev struggled to counter Alcaraz’s top-class net play and use of drop shots in both matches, leading to suggestions that he may need to alter his trademark deep return position in order to beat the Spaniard.

Yet Medvedev is not one to question his own game, which has helped him earn 20 tour-level titles and made him a No. 1 in the Pepperstone ATP Rankings. He ignored any external calls to stand further forward to counter Alcaraz’s serve-and-volley charges, and he was vindicated in style at the US Open semi-finals in September, when he ousted the Spaniard across four sets in New York.

“That was a great feeling, because for sure before the match, especially against someone like Carlos, everyone on the internet was saying, ‘He has no chance if he doesn’t change his position’,” Medvedev told ATPTour.com. “You always have a chance. It’s just that against some types of players, maybe you’re going to be a little bit more vulnerable.”

Medvedev is 2-0 at this week’s Nitto ATP Finals after defeating Andrey Rublev and Alexander Zverev in Turin. On Friday, he plays Alcaraz in his final match in Red Group, the pair’s fifth Lexus ATP Head2Head meeting. The World No. 3 will hope the result echoes their most recent clash in New York, as opposed to their two opening encounters of 2023.

Medvedev won just five games against Alcaraz across two sets in the Indian Wells final in March, and nine games across three sets in the pair’s Wimbledon semi-final. While those results were disappointing, they were also learning experiences for Medvedev, who felt that the spacious environment of Arthur Ashe Stadium might also help him as he prepared for the US Open clash.

“Before the match, I was like, ‘Okay, I see what he’s doing’,” said Medvedev. “I think maybe on this court at the US Open, maybe I’m going to be okay returning from far and I’m going to be able to put him in trouble.

“If I saw that was not the case during the match, I might have had to change it, but at Wimbledon I tried to change my position on the return, and it didn’t work at all. Especially on grass, it’s tough to change things up during the match. At the US Open I straightaway felt like, ‘Wow, I feel like I can do something from this position. I can put him in trouble’.”

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Although he has not made any significant change to his routine on return, it does not mean Medvedev is not open to new ideas. As coach Gilles Cervara revealed to ATPTour.com at the US Open, the pair looked at a return position closer to the baseline when they first started working together, although it ultimately proved a no-go.

“For sure there were some moments when we tried to work on different things,” recalled Medvedev. “Sometimes I can be against it. I don’t remember exactly, but usually what happens is at the beginning, I’m like, “Yeah, whatever. Why are we doing this?’ But then I try to do it well, so it’s good work anyway. Then the question is, do I do it in the match or not?”

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Besides, Medvedev does adopt opponent-dependent changes to his return position, even if they are not obvious to the untrained eye.

“I think people can see that there are some matches where I go a little bit closer to the baseline, depending on the conditions,” he said. “There are some conditions where you’re going to break a guy maybe only one or two times in a three-set match.

“I don’t care if I return close to the baseline and I always get one or two points because of it, but then I miss the other three returns and he always wins the game at 40/30. I prefer to maybe lose three games at 40/0, where he’s going to do serve and volley or something. But then there is going to be this one game where he’s going to get a little tight, I’m going to get one or two returns, and I break.

“So it’s always this constant thinking, ‘How should I do it?’ Sometimes after the match, I can think, ‘I should have done it differently’, when I lose. You never know if it’s going to work, but I do change sometimes. Sometimes [my changes] are bigger, so maybe people can notice, sometimes not.”

Of course, whether or not to adjust a game plan for a specific opponent is not a dilemma unique to Medvedev. In fact, his return position makes the World No. 3 himself a particularly tricky proposition to prepare for, something he believes helped him this year become champion in Miami for the first time.

“I remember in Indian Wells, Alcaraz beat me quite easily doing a lot of drop shots,” recalled Medvedev. “Then in Miami the next week, everyone against me was trying to do a lot of drop shots, but they don’t do it the same. So I was just running there and hitting winners.”

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Here's Why Sinner Has Become A Super Server…

  • Posted: Nov 16, 2023

Here’s Why Sinner Has Become A Super Server…

TDI Insights data measure just how impactful Italian’s motion change has been

Noticed anything different about Jannik Sinner’s serve lately?

The Italian introduced a new service motion midway through the season and he hasn’t looked back, running up incredible service numbers captured by TDI Insights data.

His serve has underpinned his first two victories at the Nitto ATP Finals, where he won 89 per cent of points on his first serve in a 6-4, 6-4 win over Stefanos Tsitsipas, and then 79 per cent of first serves against arguably the game’s greatest-ever returner, Novak Djokovic, in a three-set thriller.

“He retooled the serve with Darren [Cahill] and that’s something very, very difficult to do,” former World No. 4 Greg Rusedski told ATPTour.com this week.

“I’ve been super impressed; the whole team has done a fantastic job with him. And it all started with making a change to the serve, the body, transitioning, adding slice and adding things. They’re still not 100 per cent natural, but they’re only going to get better with time because he’s one of those guys who is going to put in the work.”

The graphic below illustrates the change in Sinner’s motion in the second half of the year.

Sinner has made significant adjustments to his stance and preparation technique. In the first half of the year, he used a foot-back or platform stance, where the back foot remained in its starting position until take-off. However, he has now transitioned to a foot-up or pinpoint stance. In this stance, the initial foot placement is typically wider, and then the back foot moves up alongside the front foot before the player drives off the ground.

In addition to the stance change, Sinner also modified his preparation technique. Previously, he had an exaggerated dissociation of ball placement and racquet arm, where his right arm would lag further behind the ball placement path created by the racquet hand, giving the look of a spiral. However, Sinner has now adopted a more classical off-side lift. This technique involves a smoother and more circular motion of the racquet, positioned in front of the shoulder line, resulting in reduced delay between ball placement and racquet lift.

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ATPTour.com Brain Game analysist Craig O’Shannessy says, “Having watched his first two matches at the Nitto ATP Finals, you can see that he’s simplified the motion. So at the start, he gets into his ready position and basically just drops. So there’s not a lot of wind up. There’s not a lot of things that need to happen.

“He’s serving particularly well out wide in the Ad court. So that was where he won a bunch of points against Novak in big moments . So he’s got the height and he’s got the simplicity now. He’s gone back and forth between bringing his foot up and keeping it back. But now he’s found the right rhythm and I think this is the service motion to stick with.”

TDI Insights data reveal just how important the service changes have been. On first serve, his shot quality has surged from 7.8 to 8.2 and serve effectiveness has climbed from 61.6 per cent to 64.9 per cent (graphic below). The Insights data also show that he is making contact with the ball at a greater height (2.88m vs. 2.85m).

The data also reveal that Sinner is going for bigger serves when down break point, which has resulted in him saving 75 per cent of break points versus 66 per cent before the change. And, perhaps most important, he is winning 89 per cent of service games, up from 84 per cent.

With his rock-solid serve now the foundation of his broader success, Rusedski says that Sinner is set to climb even higher next season.

“He got himself in better shape because he’s gotten a little bit leaner. He’s willing to add in a slice once in a while, transition forward. It’s just a mindset,” Rusedski said. “There’s no real weakness on each side. And I think the more comfortable he gets with transitioning forward with the firepower he has from the back that his shot selection has improved.

“I think you put him in the mix now as one of the guys who you think is next to win a Slam. If you take one player who in 2024, you think has got a real shot to make a final or win one, his name is number one on the list right now.”

But 2024 must wait just a little longer. Sinner’s is laser focused on leveraging his serve to push towards capturing the Nitto ATP Finals crown.

Learn more about TDI Insights data

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