Federer Leads Forbes List In Athlete Brand Value

Roger Federer has been named the top athlete brand in the Forbes Fab 40, the world’s most valuable sports brands.

The Swiss superstar has a brand value of $37 million a year, the amount by which endorsement income exceeds the average endorsement income earned by the Top 10 earning athletes in the same sport during the past year.

Federer’s brand value is greater than NBA basketball player LeBron James ($34 million), golfer Phil Mickelson ($28 million), sprinter Usain Bolt ($25 million), golfer Tiger Woods ($23 million) and footballer Cristiano Ronaldo ($19 million).

View Full Forbes Fab 40 List

Last month, the 35-year-old Federer was ranked No. 4 with $67.8 million in the The World’s Highest-Paid Athletes 2016 list compiled by Forbes. The Basel native’s commercial partners include Nike, Wilson, Rolex, Mercedes-Benz, Credit Suisse and Moët & Chandon.

Federer will return to the ATP World Tour at the start of the 2017 season.