SINGAPORE – No.3 seed Simona Halep made an impressive start as round-robin play got underway on Sunday. Making her third BNP Paribas WTA Finals Singapore presented by SC Global appearance, Halep dismissed No.6 seed Madison Keys, 6-2, 6-4, to move into first place in the Red Group.

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“I felt very well on court today,” she said after the match. “It was better that I knew her. I played [her a] few times this year. I won every time, so I had an advantage.

“But still I played good tennis. I think I played exactly what I had to play against her. I was focused, everything went as I wanted, so I’m happy with the way that I played.”

Emerging onto Centre Court following the opening ceremonies, Halep converted her fourth break point in a long third game to grab the early momentum from Keys, herself a WTA Finals debutante.

“I played in Montréal against her and the court there was faster, the game. I felt really a lot [of] her power.

“[The court] here was less. I could maneuverate [sic] the game as I wanted. The ball is staying low here, so I think [it] fits me. It’s good that I can be strong on my legs.”

A sensational backhand pass from @Simona_Halep to now serve for the match! #WTAFinals pic.twitter.com/Na7q8vXvfF

— WTA (@WTA) October 23, 2016

Falling behind a set and a break to the confident Romanian, Keys took a coaching timeout with Thomas Hogstedt that helped her break serve for the first time all match, but was ultimately undone by 41 unforced errors to only 16 winners.

“I just think having a match under my belt there is a little bit less nerves going out next time and I can go and play with nothing to lose,” Keys noted in her post-match press conference.

“But I think I the biggest thing is just being excited that I am getting to go out and play another match here.”

.@Simona_Halep talked to @AndrewKrasny about her win vs Keys in the @WTAFinalsSG opening match #WTAFinals pic.twitter.com/no7cASgreb

— WTA (@WTA) October 23, 2016

Hitting five winners to 12 errors of her own, Halep kept her cool and her consistency to break straight back on a sensational backhand pass. On her third opportunity, she served out the win in one hour and eight minutes.

The former World No.2 moves into the lead in the Red Group, while Keys will need strong performances in her next two matches to have a chance of making the semifinals.

“The atmosphere is like I’m home every time I play, so it’s really nice,” Halep said. “I saw many flags in the crowd, so [that] makes it special.”

Click here to catch up with the match courtesy of the WTA Insider Live Blog, as well as an exclusive Insider Reaction.