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Federer wins to keep alive ATP Finals hopes

  • Posted: Nov 14, 2018

Roger Federer recovered from his first-match nightmare to keep alive his hopes at the ATP Finals with a comfortable victory over Dominic Thiem.

Switzerland’s Federer, knowing defeat would mean he would not advance from his group, beat the Austrian 6-2 6-3.

The six-time champion had slumped to a shock defeat by Kei Nishikori on Sunday but he cut down on his errors to win.

Next up for Federer on Thursday is Kevin Anderson, who beat Nishikori 6-0 6-1 earlier in the day.

The action in London continues in the other group on Wednesday, when world number one Novak Djokovic plays Alexander Zverev, which you can watch on BBC Two (14:00 GMT) and follow with live text commentary, before Marin Cilic takes on John Isner with BBC Radio 5 live sports extra commentary online (20:00).

  • Is your brain hurting with ATP Finals permutations?
  • Anderson thrashes Nishikori at ATP Finals
  • Live scores, schedule and results
  • Alerts: Get tennis news sent to your phone

Federer rediscovers positive mindset

Just before walking on to the court, Federer spoke of the need to be “more positive” in his mindset.

He arrived with a little smile and a few waves before making his intentions clear from the very first game where he carved out a break point.

Although he failed to convert that one, he made no mistake in Thiem’s next service game and celebrated with a fist pump when the Austrian sent a forehand long.

This was a completely different Federer to the one who had looked frustrated and grouchy against Nishikori in his opening round-robin match on Sunday.

And it was not just his mood that had improved considerably; his statistics had too.

Gone were the 34 unforced errors – instead a much more disciplined 11 – and with that a superb rate of 86% of first-serve points won and 81% of second-serve points.

He looked more like his old self and was helped by Thiem’s errors, summed up when the Swiss sealed victory after the world number eight hit a forehand long.

“It feels good. I am very happy that I showed a reaction after the last match,” Federer told Sky Sports.

“Today I was more positive and happy on the court. I love playing in London and I had to remind myself what a privilege it is. I hope I showed it.”

Next up Anderson – and some maths

Had Federer lost to Thiem, he would have failed to reach the semi-finals at the season-ending event for just the second time in his record 16 appearances.

And while victory keeps him in the hunt in the Lleyton Hewitt group, his path to the last four is still far from certain.

With one match to play, all four players in the group can still mathematically qualify – and it has the potential to get very complicated.

It is possible that Federer could beat Anderson but still not advance if Nishikori beats Thiem, depending on who wins how many sets and games.

There is even a scenario whereby Federer can lose to Anderson in three sets but go through if Thiem beats Nishikori in two.

The meeting between 20-time Grand Slam champion Federer and world number six Anderson is a re-run of this year’s Wimbledon quarter-final, where the South African fought back from two sets down to record a famous victory.

And after his ruthless showing against Nishikori, unbeaten Anderson is a tricky prospect.

“I hope it is not a match like Kevin Anderson played this afternoon,” Federer said. “It is never easy to play against him, especially indoors. I am happy I am getting a chance to play him again and have a re-match [from Wimbledon].”

Group Lleyton Hewitt
P W-L Sets Games
Kevin Anderson 2 2-0 4-0 25-10
Kei Nishikori 2 1-1 2-2 14-21
Roger Federer 2 1-1 2-2 21-18
Dominic Thiem 2 0-2 0-4 14-25

How the top two are decided in each group:

  • Greatest number of wins
  • Greatest number of matches played (eg. a 2-1 won-loss record beats a 2-0 won-loss record; a 1-2 record beats a 1-0 record).
  • If two players are tied: Head-to-head results
  • If three players are tied:
  • – 1) Highest percentage of sets won
  • – 2) Highest percentage of games won
  • – 3) Player’s ATP Rankings coming into the tournament

Analysis

BBC tennis correspondent Russell Fuller

This was another lacklustre performance by Thiem, but Federer looked slick and sharp: in short, a very different player to the one beaten by Kei Nishikori on Sunday evening.

Federer gave up very few points on serve and broke Thiem four times, and yet still has plenty of work to do to reach the semi-finals.

He has the unbeaten Kevin Anderson to worry about, as well as some advanced arithmetic.

In theory, Federer could win in straight sets on Thursday and still go out, but he could also lose in straight sets and still go through.

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ATP Finals: Jamie Murray & Bruno Soares reach semi-finals in doubles

  • Posted: Nov 13, 2018
ATP Finals
Venue: O2 Arena, London Dates: 11-18 November
Coverage: Follow live coverage across BBC TV, radio, the BBC Sport website & mobile app. Live text commentary available on selected matches.

Britain’s Jamie Murray reached the doubles semi-finals of the ATP Finals in London for a third successive year.

The Scot and Brazilian partner Bruno Soares beat Colombia’s Juan-Sebastian Cabal and Robert Farah 6-4 6-3.

Breaks in the 10th game of the first set and fourth game of the second proved decisive as the fourth seeds sealed victory in one hour 13 minutes.

Murray served out the match, sealing victory when Cabal sent a forehand into the net.

The pair had also won a tight opening match against Raven Klaasen and Michael Venus on Sunday, meaning they make sure of progressing with a match to spare.

  • Anderson thrashes Nishikori at ATP Finals
  • Live scores, schedule and results
  • Alerts: Get tennis news sent to your phone
Group Llodra Santoro
W-L Sets Games
Murray/Soares 2-0 4-1 24-19
Klaasen/Venus 1-1 3-2 26-24
Cabal/Farah 1-1 2-2 19-19
Mektic/Peya 0-2 0-4 19-26

Analysis

Mike Dickson of the Mail on BBC Radio 5 live sports extra

It was a really excellent performance. They weathered that storm in the first set when the Colombians came back at them and won it at the end. It was then plain sailing in the second set.

You have to think, is this going to be their year? You could not have asked for more than that in this game.

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ATP Unveils New Brand And "Love It All" Global Marketing Campaign

  • Posted: Nov 13, 2018

ATP Unveils New Brand And “Love It All” Global Marketing Campaign

New ATP brand and marketing campaign will go live on 1 January 2019

· Striking new look for ATP and tournaments – including new logo and title for the Tour
· Marketing campaign will “engage casual sports fans”, drive digital/broadcast engagement and grow tournament attendance
· Changes follow pioneering new format innovations at Next Gen ATP Finals tournament and Amazon Prime broadcast partnership

The ATP has today unveiled a new brand identity and plans for an ambitious global marketing campaign – built around its “Love It All” message, which highlights the unparalleled excitement and drama delivered by every one of the ATP’s 63 tournaments during the season.

Launched during the season-ending Nitto ATP Finals in London, the ambitious plans are designed to transform the way that men’s tennis is promoted across the world. The re-brand includes a new logo, visually-distinctive assets that convey the energy and movement that epitomise world-class tennis, and the shortening of ATP World Tour to simply ATP Tour.

The new brand also reflects the exciting changes and innovation taking place across men’s professional tennis. These include the ATP’s testing of new rules and formats at last week’s Next Gen ATP Finals in Milan – alongside the announcement of the new ATP World Team Cup competition from 2020 and its pioneering broadcast partnership with Amazon Prime announced in 2017.

Chris Kermode, ATP Executive Chairman & President, said: “These ambitious and innovative initiatives will enable us to better engage and inspire sports fans around the world – from hardcore tennis followers to the more casual fans, who might currently only follow our sport during the Nitto ATP Finals or Grand Slam tournaments. This is about showcasing the fantastic entertainment and high-intensity action that is on offer all year round – raising awareness, driving engagement across digital and TV, and packing out stadiums wherever we go.

“We’re taking a bold approach in everything we do at the ATP, from our pioneering broadcast partnership with Amazon Prime to the innovations we’ve been testing out at the Next Gen ATP Finals in Milan. It’s an exciting time for the sport – with a mix of unbelievable legends still at the top of their game and a next generation of stars emerging – so this is a great time to be engaging new, younger fans around the world.”

Love It All campaign

The new brand toolkit will be shared with all ATP tournaments, players and partners across the globe so that they can create their own bespoke marketing campaigns – delivering vibrant and exciting content that is consistent with the ATP’s new style and approach. The work includes distinctive new identities for the Nitto ATP Finals, Next Gen ATP Finals, ATP 1000s, ATP 500s and ATP 250 tournaments, as well as over 100 unique player profile brands – from icons like Roger Federer, Rafael Nadal and Novak Djokovic to the next generation of stars such as Alexander Zverev, Stefanos Tsitsipas and Denis Shapovalov.

The marketing activity will run across all digital channels, as well as TV advertising delivered through specific ATP tournaments. The campaign will emphasise the “Love It All” message by highlighting the 63 tournaments across 31 countries during the 2019 season – from Brisbane in January to the season-defining Nitto ATP Finals in London.

George Ciz, SVP, Marketing and Business Development at ATP, said: “We wanted to create a striking new look and brand for the Tour which can easily be tailored for the marketing campaigns delivered by each ATP tournament – something simple, impactful and flexible enough for the needs of every player and competition. We also needed to ensure that our creative is really authentic and that it resonates with our target audiences, especially younger fans.

The result is something fun and raw which really conveys the energy and movement we believe makes tennis the most exciting sport in the world. These changes are all about putting the game at the heart of our content – letting the unbelievable action speak for itself.”

ATP has worked with London-based creative agency MATTA to deliver this comprehensive re-brand. Following a competitive pitch process, MATTA was selected to support the ATP in creating the new brand and in helping to promote elite men’s professional tennis to an ever-broader audience.

Matt Hunt, MATTA’s Strategy and Brand Director, commented: “For casual tennis fans there is so much more to explore beyond the Slams, from dramatising the player narratives that emerge, to the fact that fan favourites are followed as much for their personal qualities as their nationality, which is all combined with the unbelievable athleticism and skill they display week in week out. We needed to create a fresh and flexible creative vehicle to convey this breadth and encourage casual fans to love it all.”

“The research we conducted among lighter tennis fans highlighted the need to continue to improve the spontaneous association of the ATP with the sport, so integrating a dynamic and powerful tennis player into the typography was the perfect short cut to achieve this.”

The new ATP brand and marketing campaign will go live on 1 January 2019.

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