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Serena Shines At Berlei Launch In NYC

Serena Shines At Berlei Launch In NYC

  • Posted: Jan 01, 1970

NEW YORK, NY, USA – There was pandemonium on 34th street on Thursday as fans lined up to catch a glimpse of Serena Williams at Macy’s Herald Square for the US launch of Berlei. The iconic Australian brand, known for its sports bras, celebrated their launch into the American market for the first time with brand ambassador Serena at the forefront.

Serena has worn Berlei bras in every match she’s played for the last 10 years, but it’s the first time they’ll be available in the United States.

As a female athlete, I know how important a good bra is,” Serena said. “As my tennis regimen includes tons of high performance exercises, I’m always running, bouncing and jumping, and I need to be confident there is both comfort and support – especially on court. I am excited to help introduce these bras globally; I haven’t looked back since my mom introduced me to Berlei.

Check out all the best photos from the event, right here on wtatennis.com.

Serena Williams

Serena Williams

Serena Williams

Serena Williams

Serena Williams

Serena Williams

– Photos courtesy of Getty Images

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Insider Draw Analysis: US Open

  • Posted: Jan 01, 1970

The US Open draw is out and it’s a doozy. With No.1 Serena Williams chasing Steffi Graf in the record books and No.2 Angelique Kerber chasing down Serena in the rankings, here’s how the draw shook out.

At a glance:

Where did the top seeds land?

Top Half: No.1 Serena Williams, No.4 Agnieszka Radwanska, No.5 Simona Halep, No.6 Venus Williams.

Bottom Half: No.2 Angelique Kerber, No. 3 Garbiñe Muguruza, No.7 Roberta Vinci, No.8 Madison Keys.

Potential Round of 16: Serena Williams vs. Samantha Stosur, Simona Halep vs. Carla Suárez Navarro, Agnieszka Radwanska vs. Timea Bacsinszky, Venus Williams vs. Karolina Pliskova, Madison Keys vs. Svetlana Kuznetsova, Garbiñe Muguruza vs. Johanna Konta, Roberta Vinci vs. Dominika Cibulkova, Angelique Kerber vs. Petra Kvitova.

Potential Quarterfinals: Serena Williams vs. Simona Halep, Agnieszka Radwanska vs. Venus Williams, Garbiñe Muguruza vs. Madison Keys, Angelique Kerber vs. Roberta Vinci.

Seven Thoughts on the Draw:

Tough opener, tough draw for Serena Williams: Earlier this week I took stock of Serena’s chances at this year’s US Open, which sees her come into the tournament with just three singles matches under her belt since winning Wimbledon and nursing a right shoulder injury. Despite the questions surrounding her lead-up getting a soft early draw might allow her to play into form in the first week.

That’s not the draw she got.

Serena opens her tournament against one of the toughest unseeded players in the draw in World No.36 Ekaterina Makarova. Two years ago this was a semifinal here in New York, which Serena won 6-1, 6-3 en route to the title. Makarova has beaten Serena at a Slam back in 2012 at the Australian Open.

“She’s a big fighter,” Serena said during media day on Friday. “She never really stops. I think one thing I think that’s pretty impressive is she gets a lot of balls back. You think she’s not super quick, but she is.”

From there the draw gets no easier for Serena. She’s in a quarter that includes last year’s semifinalist Simona Halep, who has lost just one match since Wimbledon, along with Wimbledon semifinalist Elena Vesnina, Carla Suárez Navarro, Sam Stosur, Daria Kasatkina, and Camila Giorgi. Potentially looming in the semifinals: Her sister. Venus Williams, Agnieszka Radwanska, and Western & Southern Open champion Karolina Pliskova look to be the favorites to get out of the second quarter.

Simona Halep’s uphill climb: Of all the top seeds, No.5 Halep got the “draw loser” of the day. The World No.5 was a win away from securing a Top 4 seed last week in Cincinnati. She ended up losing to the only woman who has beaten her since the French Open, Angelique Kerber; as luck would have it, she may have to beat Serena to equal her semifinal result from last year.

The road to get to the quarterfinals will be a tough one, and Halep will need to be sharp from her first match, where she opens against Kirsten Flipkens, who is coming into New York with some confidence after making the quarterfinals at the Connecticut Open. Halep could then face either Lucie Safarova or Daria Gavrilova in the second round, with Timea Babos looming in the third round. That’s not an easy first week if those players play near their best.

Angelique Kerber has good look at No.1: Aside from a potential second round match against Alizé Cornet and Mirjana Lucic-Baroni, this is a good draw for the German, who has a chance of taking over the No.1 ranking from Serena after the US Open. She opens against World No.116 Polona Hercog, but then has very winnable potential match-ups against Sara Errani, Petra Kvitova or Elina Svitolina (both are still playing in New Haven) in the Round of 16, with a struggling Roberta Vinci or Dominika Cibulkova in the quarterfinals.

Garbiñe Muguruza and Madison Keys anchor a balanced quarter: Muguruza and Keys headline the third quarter which is most notable for the number of Americans landing in this section as well as the overall youth and rising stars. No.8 Keys will have to go through two Americans in her first two rounds, as she opens against Alison Riske and Madison Brengle or wildcard Kayla Day in the second round. She could face a third American in the third round in No.28 seed CoCo Vandeweghe.

Muguruza, meanwhile, could see a rematch of her Olympic loss to Gold Medalist Monica Puig, who slid into the No.32 seed after Sloane Stephens was forced to withdraw with a foot injury. Those two could face off in the third round. Muguruza’s potential Round of 16 opponent is No.13 seed Johanna Konta. The Brit has a nice draw into the second week, though her opening round against Bethanie Mattek-Sands could be tricky depending on the American’s post-Olympic comedown.

Spoiler Alert: In total, the bottom half of the draw is fairly balanced and drama-free, but there are four veteran women who look primed to cause some upsets. No.9 Svetlana Kuznetsova and No.18 Barbora Strycova could derail Keys’ quest for a breakthrough run on home soil, while No.14 seed Petra Kvitova and No.12 seed Dominika Cibulkova could be the ones who knock Kerber out early.

Karolina Pliskova could finally snap her Slam slump: No.10 seed Pliskova tore through the draw in Cincinnati last week, easily beating both Muguruza and Kerber for the biggest title of her career. But she’s never made the second round of a Slam…anywhere. Her best result here was the third round in 2014. That should change this year.

Pliskova was drawn into a soft quarter with Radwanska, who has never played particularly well in New York, and Venus Williams, who can be a wildcard on any given day. Pliskova could face Venus in the Round of 16 and Radwanska in the quarterfinals.

The Olympic Effect: For players like Monica Puig, Venus Williams, Petra Kvitova, Elena Vesnina, and Bethanie Mattek-Sands, can they translate their Olympic success into Slam success? Kvitova is the only one to have played since Rio and she is already into the semifinals of New Haven. Understandably, Puig will be under the spotlight in New York. As the first athlete ever to bring a gold medal home to Puerto Rico, everyone will be looking to see if she can back it up with more strong play in front of a partisan crowd.

First Round Matches to Watch:

Top Half: Serena Williams vs. Ekaterina Makarova, Camila Giorgi vs. Samantha Stosur, Lucie Safarova vs. Daria Gavrilova, Simona Halep vs. Kirsten Flipkens, Eugenie Bouchard vs. Katarina Siniakova, Julia Goerges, Yanina Wickmayer.

Bottom Half: Svetlana Kuznetsova vs. Francesca Schiavone, Petra Kvitova vs. Jelena Ostapenko, Alizé Cornet vs. Mirjana Lucic-Baroni, Johanna Konta vs. Bethanie Mattek-Sands, Madison Keys vs. Alison Riske, CoCo Vandeweghe vs. Naomi Osaka, Barbora Strycova vs. Monica Niculescu, Yulia Putintseva vs. Sabine Lisicki.

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Serena Sets Aside Summer Struggles

  • Posted: Jan 01, 1970

NEW YORK, NY, USA – Serena Williams was on top of the world at Wimbledon, winning a 22nd major championship to tie Stefanie Graf’s modern era record. Less than 24 hours later, the American began feeling pain in her shoulder.

“Ironically enough, the day after the finals of Wimbledon,” she said during her US Open pre-tournament press. “I was like, how did I win?”

The injury followed her through the Emirates Airline US Open Series, forcing her withdrawal from the Rogers Cup and Western & Southern Open, with a third round loss at the Olympic tennis event in between.

“At the end of the day I knew I gave the best effort I could, and it just wasn’t enough. I just. For the, Olympics I just practiced two days before playing my match. It’s not ideal, but it was all I could do.”

Serena heads to the site of her first major triumph with less than ideal preparation, but feels stronger than yesterday as she attempts to not only break Graf’s record with a 23rd major crown, but also break the all-time US Open record with a seventh victory (currently tied with Chris Evert).

“I haven’t played a lot, I haven’t practiced a lot, but I’m just now starting to feel a little better.

“Hopefully just every day I will keep going higher.”

Still, the top seed will have to hit the ground running in Flushing; her first round is a rematch of her 2014 semifinal with Russia’s Ekaterina Makarova, who won the Olympic Gold medal in women’s doubles.

“I think I try to look at it we all have tough matches. I know she’s a good player. I’ve just got to do the best I can.”

Makarova and partner Elena Vesnina were just the third team to grab a gold medal in women’s doubles since 2000, when Serena and sister Venus Williams began their dominance of the event – winning three times overall.

“She’s a big fighter. She never really stops.

“I think one thing I think that’s pretty impressive is she gets a lot of balls back. You think she’s not super quick, but she is.”

Even with a difficult stretch, Serena bore a quiet confidence in press, knowing that her best tennis is never too far behind her.

“I did serve pretty well at Wimbledon this year. I felt like I was able to hit aces when I wanted to. So, a couple months ago, a few weeks ago.”

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Radwanska Runs Past Kvitova In New Haven

  • Posted: Jan 01, 1970

NEW HAVEN, CT, USA – Top seed Agnieszka Radwanska dropped just two games in a clinical 6-1, 6-1 defeat of defending champion Petra Kvitova at the Connecticut Open. She’s set to play against No.10 seed Elina Svitolina for a chance at the title. The Ukrainian youngster powered past lucky loser Johanna Larsson 6-4, 6-2 on her way to her first Premier-level final.

Watch live action from New Haven this week on WTA Live powered by TennisTV!

“I didn’t really expect that quick matches, for sure,” Radwanska said in her post-match press conference. “Everything was working for me tonight. I was really playing great, solid tennis from the beginning till the end.

“I think I was just feeling very good on court, very confident, very loose. I was serving much better than the other days.

“Well, what can I say? I’m just so glad I could win a match in that kind of style.”

Kvitova had led Radwanska 6-4 in their overall head-to-head heading into the final four, and was looking to reach a fifth straight final in New Haven (winning three of the last four years).

But the Czech star had been dealing with a cold, which appeared to catch up with her against the World No.4, who has now won their last three meetings. Playing in her first semifinal since Stuttgart, Radwanska blitzed Kvitova in cool 79 minutes to reach her second final of the season.

Kvitova took the defeat in stride, but now faces a race against the clock to be healthy in time for the US Open.

“It’s a long time since I’ve sat here as the defeated player, right?” she joked in press. “It’s not the best, but I think that I played good tournament here. I was in the semifinal. After a tough season for me so far, it’s always great result to play good tennis.

“I’m really glad how I played here, even today. I got everything back. I was just running out with my steam. It’s been a tough three weeks for me with Rio and week off between Rio and here. So I’m really glad that I played good.

“I’m still sick. I don’t know how long it’s going to take. I’m playing Monday on US Open. I hope I will be better at that time.” 

Radwanska will play Svitolina for a first New Haven title; the Ukrainian youngster began the afternoon with a decisive win over Johanna Larsson.

“It’s a great feeling to be in the final again,” she said after the match. “It’s the first in a premier event for me, so it’s special one. I’m looking forward to this challenge.

Svitolina began the season by taking on former No.1 and Class of 2016 International Tennis Hall of Fame Inductee Justine Henin as a coaching consultant, and though she trails Radwanska 0-2 in their previous two meetings, the first was a grueling three-set affair at the Miami Open back in 2014.

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Serena Begins US Open Against Makarova

  • Posted: Jan 01, 1970

NEW YORK, NY, USA – Serena Williams has her work cut out for her to start the 2016 US Open. The top seed, aiming for a record-breaking 23rd Grand Slam title, plays Ekaterina Makarova in a rematch of their 2014 semifinal encounter. No.2 seed Angelique Kerber opens against Polona Hercog and is projected to have a tricky second round against either Alizé Cornet or Mirjana Lucic-Baroni.

Serena leads a loaded first quarter anchored by No.5 seed and Rogers Cup champion Simona Halep. Her projected opponents also included No.29 seed and former No.1 Ana Ivanovic in the third round, and 2011 champion Samantha Stosur in the fourth round. Stosur defeated Serena in that final, one of the American’s only two losses in Flushing in the last five years.

Kerber is slated to face 2015 finalist and No.7 seed Roberta Vinci in the quarterfinals, but not before getting through the likes of 2012 semifinalist Sara Errani and two-time Wimbledon winner Petra Kvitova in the third and fourth rounds.

Muguruza is seeded third following a solid week at the Western & Southern Open; the French Open champion landed in Kerber’s half of the draw, with No.8 seed Madison Keys anchoring her quarter. The first seed that the Spaniard could face is Olympic Gold medalist Monica Puig, who defeated her just two weeks ago at the Olympic tennis event. Her fourth round opponent is projected to be Bank of the West Classic champion and No.13 seed Johanna Konta.

Radwanska rounds out the Top 4 seeds and is Serena’s possible semifinal opponent. The Pole could play two-time US Open champion and former No.1 Venus Williams in the quarterfinals, and has Caroline Garcia and Timea Bacsinszky in the third and fourth rounds.

Defending champion and recently retired Flavia Pennetta was on hand to help with the draw ceremony:

“I’m relaxed and retired! Every day’s a vacation” she joked with Chris Evert.

“I’d like to be involved in tennis; ir’s my life. It’s something that I really love, and maybe I can help coach a new generation to come out of Italy. It’s something I’ve always wished to do.”

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