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SAP Revolutionizes WTA Coaching

  • Posted: Jan 01, 1970

When the WTA and SAP announced a multi-year sponsorship in 2013, most of us in tennis wondered what the technology company’s ultimate deliverable would look like. Flash forward three years and SAP’s vision on how its data solutions could elevate the women’s game has become clear: start with the on-court product.

After a full year of data collection from matches and opening up the development process to players and coaches, SAP launched its on-court coaching tablet last August. The tablet, which had to be retrofitted to work in tennis’ grueling sun and heat conditions, allows coaches to track real-time match data from the coach’s box and, if needed, use the tablet as a visual aid during on-court coaching timeouts.

“When SAP looked to partner with the WTA this was one of the main reasons why women’s sport was something that we were interested in,” said Jenni Lewis, head of tennis technology at SAP. “Because we saw we could work together in impacting the sport in a positive way with technology. Playing by the rules, but still being able to say there was a gap there we could fill. The On Court Coaching rule has been there for a long time. Now we have the ability to bring in some facts to that conversation.”

But there’s only so much information a coach and player can process during a match. Using feedback from coaches with respect to the data points they are most interested in during matches, SAP worked to curate the tablet experience to make sure they had what they needed at their fingertips.

Away from the matches, coaches and players now have access to a robust Tournament Performance Center, an online portal that provides access to even more data and information which can be configured by each user. While the coaching tablet has been heavily refined so as to not overwhelm the coaches with information while they are trying to manage the match, the TPC unlocks a wealth of information for coaches to use in analysis, scouting, and preparation. The courtside solution is only accessible via a WTA authorized tablet. The TPC can be used on a website, tablet, or mobile device.

“I think it’s a game changer,” said Nicole Pratt, who currently coaches Daria Gavrilova, “The data that’s now available to the coaches and what the coaches are giving back to the players.”

The hope is that access to information will give coaches the tools to become better coaches and result in better players and a better on-court product. As Pratt told WTA Insider last year, the hard data helps solidify the player/coach relationship and cuts through the debate as to what did or did not happen in a match so both can focus on reinforcing solutions or diagnosing the problems.

“Sometimes you see the player and the coach arguing on court,” Pratt said. “With this data you cannot have that argument on court because it’s real. It’s right in front of them.”

The result is an uptick in efficiency, driven by the needs of the coaches.

“The platform gives us the flexibility, but the people give us the ideas,” Lewis said. “So we’ve been very lucky to have that access and also the buy-in from the coaches and the players about telling us. We took some time because we wanted to make sure the adoption happened.”

The current databases are built off automated data from the umpire’s electronic scoring devices, meaning there is a guaranteed minimum threshold of data points for every match on tour, as well as Hawkeye data where available. In the future, Lewis hopes to be able to incorporate racquet technology and data generated from wearables into the full dataset. In the meantime, the next step is to provide more analytical tools for broadcast and media to be able to use the data to enhance their storytelling abilities.

Speaking to reporters at the Miami Open, WTA President Micky Lawler highlighted the potential health benefits of SAP’s work as well. The more data the tour has on the physical effects of game on the players’ bodies could impact everything from the tour’s Sports Science and Medicine team to how best to reconfigure the circuit structure to protect the athletes.

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Serena Tops SI's Fashionable 50

Serena Tops SI's Fashionable 50

  • Posted: Jan 01, 1970

On Tuesday Sports Illustrated released its inaugural Fashionable 50, a list of athletes that a panel of sports and fashion experts evaluated as most fashionable, and WTA’s Serena Williams proudly stands in the Top 10. SI’s experts took into account not only what, where and why the athletes pick certain clothes for their on-court and off-court appearances, but their overall involvement in the world of fashion: designer collaborations, presence at fashion shows, investments in fashion, endorsements and other partnerships, social media activities, etc. Guest contributor Marija Zivlak of Women’s Tennis Blog breaks down Serena’s most iconic fashion moments.

Serena Williams
The 2014 Vanity Fair Oscar Party in West Hollywood, California

When it comes to tennis, Williams is firmly holding on to her No.1 ranking, but the 21-time Grand Slam champion’s fashion dominance is just as fierce and commanding, so it comes as no surprise that SI’s experts ranked her at number four of the Fashionable 50.

Serena Williams
Serena Williams at the 2004 US Open

From her beginnings on the professional circuit to this day, Williams has stood out both with her powerful game and daring fashion. We still vividly remember the colorful beads Williams wore as a teenager back in the 90s, while now at 34 years of age Williams is still pushing the boundaries, be it with animal prints, provocative designs, or simply with the way she pulls of even the simplest outfits.

Serena Williams
Serena Williams at the 1998 US Open

When Williams finishes sweeping past her opponents, she embraces haute couture for runway and red carpet appearances. The look that SI singled out in their Fashionable 50 list is the provocative lingerie-style lace dress from the Sports Illustrated Sportsperson of the Year award ceremony.

Serena Williams
Sports Illustrated Sportsperson of the Year award ceremony, December 2015

Williams is not only a consumer of stunning clothes, the tennis legend has been active in the fashion world with her Serena Williams Signature Statement Collection for HSN, which she proudly presented at New York Fashion Week in September 2015, with Vogue’s Anna Wintour and other celebrities sitting in the front row. The collection revolves around fringe and leather motifs, while Williams herself described it as “a little bit retro, romantic, and extremely innovative.”

Serena Williams
Serena Williams presenting her collection at New York Fashion Week in September 2015

In an interview for Vogue, Williams talked in more detail about the clothes that bear her name: “I want [my customers] to feel empowered. I want them to feel beautiful. The collection works on every size person. You should [be able] to look good and feel good and love who you are and, at the same time, be stylish.”

Serena Williams
Serena Williams at the 2014 US Open

Serena earned her place in the prestigious Top 10 of SI’s Fashionable 50, but two other WTA stars also made the list: Maria Sharapova and Venus Williams.

Maria Sharapova

Maria Sharapova with her 2014 French Open trophy

Described as “red carpet stunner” by SI, Sharapova is known for her sophisticated taste, comprehensive business sense that has a lot to do with stylish clothing, numerous fashion show appearances, and let’s not forget her work with Nike that produced a number of memorable tennis dresses.

Venus Williams

Venus Williams at the 2015 Miami Open

Venus, on the other hand, has managed to grow her athletic apparel line EleVen so much that now it competes with sports apparel giants, largely owing to her fashion degree from the Art Institute of Fort Lauderdale, as well as her work ethic and innate wish to succeed that brought her all the tennis successes in the first place.

Visit Sports Illustrated’s Fashionable 50 for a complete list of the world’s most stylish athletes. The new issue of SI hits newsstands on Wednesday, April 13.

All photos courtesy of Getty Images.

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Pereira Out After Bogota Rain

  • Posted: Jan 01, 1970

BOGOTÁ, Colombia – After a rainy day in Bogota, defending champion and No.2 seed Teliana Pereira fell to Argentine qualifier Catalina Pella 3-6, 6-3, 7-6(3) in the first round of the Claro Open Colsanitas.

Pereira, who became the first Brazilian to win a WTA title in 27 years when she won her first singles title here in 2015, seemed primed to make another deep run when she quickly took the first set off her 23-year-old opponent. But a three-hour rain delay halted the match just as Pella won the second set, breaking up Pereira’s rhythm and allowing Pella the time to find her nerve.

“I was so, so, nervous,” Pella said after the match. “It was really tough also because she has a lot of experience – I don’t.”

After coming back from the delay at 2-1, 40-40 in the final set, Pella’s inexperience showed as she hit a double fault to give Pereira a break opportunity, which the Brazilian took handily. Pella later squandered another lead – this time at 5-3.

“I felt totally paralyzed,” Pella said. “My mind was telling me that I should do the same, stay the same, but my legs and my body were empty. I was just too nervous.”

Despite her lack of experience on the big stage, No.274-ranked Pella kept her cool when it mattered most, dominating Pereira in the tiebreak and ousting the defending champion in two hours and twenty minutes.

The rest of the seeds in action advanced to the next round: No.5 Irina Falconi, No.6 Tatjana Maria and No.8 Anna Tatishvilli eased past their first round opponents in straight sets.

However, the extended rain delay left several matches rescheduled, including the struggle between No.1 seed Elina Svitolina and Alexandra Panova. After dropping the first set to the Russian 7-5, Svitolina came roaring back in the second. She looked set to stage her comeback, rolling to a 5-1 lead, when the rain halted play.

 

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Insider Podcast: Coach's Corner

  • Posted: Jan 01, 1970

On this episode of the WTA Insider Podcast, we recap last week’s action at the Volvo Car Open and Katowice Open, which saw Sloane Stephens grow her title collection with her third title of the season and Dominika Cibulkova end her title drought. Then we debut the Coach’s Corner, a recurring feature that puts the spotlight on the hard working men and women sweating away in the players’ box.

David Taylor may have started as “just” a hitting partner for Martina Hingis, but he’s now one of the premier coaches in professional tennis. He has coached Australia’s two best prospects in the modern era into the Top 10, taking Alicia Molik and Sam Stosur into the upper echelons of the game and he was there, heart in his throat, when Stosur fired that inside-out forehand return on match point to win the 2011 US Open. He’s seen the highs and he’s lived the lows, and he was happy to talk about it all.

On being Hingis’ traveling hitting partner: “You could see the way Martina practiced was just translated into what she had to do. It was very specific. That was a time when the Williamses were coming onto the scene and she was definitely the Queen of that time and the other ones were coming. It was an interesting time. A lot of things were constructed on how to deal with the power of Davenport, Serena and Venus, and Capriati.”

On how the game has changed: “The skill has gone down but the striking of the ball has gone way up. So the ability to hit the ball amazingly fast and with power has increased. That’s what tennis is about. But a lot of the skill, because it’s so fast, has gone out of the game now. It’s interesting. It’s not better or worse. It’s just what it is.”

On conflicts of interest: “It’s a funny set up in tennis because the player is paying the coach, while in other professional sports they’re paid for by an outside body. Like basketball, the players don’t pay their coach. They all work for the organization, coach included. In tennis it’s very personal. I don’t think it’s that great a set up. I don’t see the alternative though.”

On the need for weapons: “I believe to be a great player you have to be able to win points on your own terms. And that’s reflective of any great player that we’ve had in recent times. That’s where we’re at. That doesn’t mean there isn’t a market for all types of players. Being aggressive doesn’t have to be cracking the ball hard. It can be playing from a very aggressive court position. Halep’s an aggressive player. She doesn’t hit a tremendous amount of winners, but she’s an aggressive player. It’s not just hitting the ball hard. It’s where you play from, your mentality, what you can do under pressure.”

Subscribe to the podcast on iTunes or on any podcast app of your choice and reviews are always helpful, so if you like what you’ve heard so far, leave us one. You can also get new episode alerts by following us on Twitter @WTA_Insider.

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