Social Butterfly: Mladenovic On Twitter

  • Posted: Jan 01, 1970

As Agnieszka Radwanska and Roberta Vinci worked their magic in the quarterfinals of the Qatar Total Open, few were more enthusiastically spellbound than colleague, Kristina Mladenovic.

A longtime fixture of the tennis fan community on Twitter – colloquially known as Tennis Twitter – the French No.1 tweeted her thoughts on the nearly two-hour epic, which Radwanska won, 3-6, 6-2, 6-3, after she and Vinci came to net a stunning 101 times over three sets.

“It can be a WTA or ATP match,” she said during the BNP Paribas Open draw ceremony. “If I have time and a match looks interesting, I’ll go on the app and watch. It’s fun to applaud great tennis, so why not?

“It’s not just about me and what I am doing!”

Seeded No.27 in Indian Wells – and projected to play World No.1 Serena Williams in the third round – Mladenovic enjoyed a stellar 2015 season that saw her climb from a February low of No.74 all the way into the Top 30.

But success hasn’t driven the 22-year-old away from social media; as the world watched the Vinci mount her unforgettable upset over Williams at the US Open, Mladenovic’s own commentary could hardly be contained by 140 characters – all a mere 72 hours after the Italian veteran had ended her own career-best Grand Slam run in the quarterfinals.

“These days, Twitter is almost like a news channel. You wake up in the morning and go on your phone to see what everyone is up to. I wouldn’t say I’m addicted to social media, but I just put myself in the position of the fans.”

Frequently engaging with fans across the globe, Mladenovic often appears online with a flurry of retweets following a match, gregariously reposting screencaps or videos, many of which display the Frenchwoman’s penchant for on-court flair. 

“I wish that when I was younger I could have known more about the lives of my idols. What is their day like? What do they do away from tennis? Social media is just a great way to really get behind the scenes and get to know the personalities of the players.

“It keeps the fans engaged, even if they can’t attend a tournament in person, and helps to build a great connection.”

Mladenovic will likely continue to build connections in 2016, both as a USANA Brand Ambassador and as one half of a fast-rising dynamic duo with friend and Fed Cup teammate, Caroline Garcia.

“I have been using USANA vitamins and supplements for a few years and have seen the difference that it has made in my health and fitness. I’m looking forward to sharing my positive experience with others and letting them know what USANA can do for them.”

Already a major champion in mixed doubles – winning Wimbledon alongside Daniel Nestor in 2013 – the Frenchwoman peaked at No.5 on the doubles rankings last spring after she and then-partner Timea Babos became the only team to defeat the all-but-unstoppable Martina Hingis and Sania Mirza in a final to win the Internazionali BNL D’Italia.

Making her BNP Paribas WTA Finals Singapore presented by SC Global debut to end the 2015 season, Mladenovic decided to partner with Garcia ahead of the Olympic Summer Games in Rio de Janeiro – a move that as already yielded two finals at the Apia International Sydney and the Dubai Duty Free Tennis Championships.

“We already had great doubles partners – me with Timea and Caroline with Katarina Srebotnik – both great players and friends. But as countrywomen from the same generation, and with similar goals, we have a great opportunity.

“We’re really lucky to be from the same country and in this position to play together, not just with regard to the Olympics, which would be amazing, but there are exciting tournaments, week after week on the tour.

“Of course, to win a medal for France at the Olympics would be a huge thing, an amazing achievement for any athlete.

Their biggest struggle thus far? Deciding on a team name.

“The reaction from fans so far has been great. We’ve really noticed the buzz about us playing together, and we think at Roland Garros in particular it’s going to be very exciting.”

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